Services

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Data audits allow you to understand what data you are currently holding within your business, what it is useful for, which elements are important and where potential gaps are

The aim of a data audit is to ensure you have the right data to be able to effectively analyse your business performance

  Analysing your data, numerically & graphically, to give your business the best understanding of current trends and patterns in sales, awareness, consideration, distribution etc…

Data analysis can include correlations between factors and start to explore potential relationships, as well as simple uplift analysis – comparing pre, during & post campaign periods to assess if key KPIs have shown any uplifts (not casual)

Basic regression techniques can also be explored to assess key indicators of your KPI – if you are monitoring consideration as a key KPI, what factors are linked to movements in consideration – the key drivers?

Measurement frameworks can follow on perfectly from data audits, they help you monitor and optimise campaign performance. They are designed specific to your business and can look at various angles:

Business v Holistic Marketing v Campaign KPIs

Engagement along the purchase funnel

Short Term v Long term objectives

Pre campaign v In campaign v Post campaign

The best frameworks are a collaboration between the client, the media agency & a data expert

Budget setting is a ‘bucket’ of techniques that can be used to help you decide on your budget for the next year

Ideally, you’d use a few different techniques and assess the outcomes across them to work out your budget

Techniques range from the simple 'who shouts loudest', 'same budget as last year', through to competitor analysis, advertising to sales ratio, share of market/search/investment and of course MMM