My Values
Independence
I truly believe that clients need to know that their analytics consultant is striving towards the best for their business with no hidden agenda.
Integration and Partnership
To achieve the greatest impact, it is imperative to work with and understand the needs of both the client and their media agency. It isn't simply about understanding the objectives of the project, but about engaging with all stakeholders (across the business), ensuring the business 'buys into' the methodology, digging into any other related analytics already conducted, in essence laying the groundwork so that when the results are delivered, they can have an immediate and effective impact
Digging Deep
What motivates me & the part I thoroughly enjoy is getting under the skin of your questions. Understanding your business needs and the questions you need to answer, then designing solutions that support both tactical and strategic decision making. Ultimately identifying those killer insights which inform strategic recommendations to answer a client’s business challenges that will have a real impact on the business
Passionate & Proactive
Whether you are analysing financial services, supermarket goods, cars or retail sales etc... the most impactful results come when you have a passion for what you are doing which drives you to fully explore the brand/business resulting in true excellence in delivery. I am highly experienced at delivering intuitive 'stories' from the data - if I have a pet hate it is long dry chart and table led debrief decks! Success lies in building great relationships, being proactive, passionate and a trusted advisor who can deliver a story backed up by numbers rather than simply the numbers themselves
Logical & Intuitive
Ultimately the key to success is to have a blend of thorough analytical thinking, strategic vision, pragmatic business sense all underpinned by the power and efficiency of tools and technology. This creates the best MMM models - We can build models effectively and efficiently with tools and really harness their power to improve efficiencies - but on their own these are lacking without the understanding the analyst has of the market, the conditions, the brands, the competition and thus the ability to stress test models to test different hypotheses and to ensure the results are both logical and intuitive