Recommendations
Ed Wales (Managing Partner Analytics @ OMG UK)
I have used Corinna and her consultancy team on multiple clients across our OMG UK network and have always been delighted with the results.
Corinna is able to deliver services that range from standard econometric model delivery through to the complexity of project oversight and client management. Whilst working on projects for me, her team have managed off shoreresource, integrated with in-house teams and led projects end to end.
Corinna and the associates she collaborates with are always professional, highly skilled and able to deliver results that generate meaningful business impact for her clients. It's always a pleasure to work with her and I would always recommend her consultancy team to anyone engaged in modelling, analytics or effectiveness provision.
Peter Ouzounov (Head of Connected Measurement Annalect EMEA)
Corinna joined us on a 6 month project, managing a multi-market delivery across multiple capabilities (MMM, attribution, planning) and was instrumental to ensure the project delivery, as well as ensuring the client realised value from their investment. Corinna is an absolute star in her field, and her key day to day contribution was working with analysts and managers to ensure the quality of deliveries against diverse set of local, regional and global stakeholders. Her superpower is being acutely aware of client's key needs, managing a large and diverse team, and clearly communicating milestones and the project's key outcomes. Very eager to work with her again!
Paul Rogers (Marketing Director, Go.Compare)
Two years ago, we embarked on the difficult task of finding a partner to rebuild our MMM. As a high spending advertiser, our MMM is exceptionally important, helping to guide us through some major investments and strategic changes. Corinna has been a dream partner, her confidence with the data as well as her speed and agility at delivering responses and results has been amazing and has really helped to transform our media mix. The data narrative that Corinna has developed for our business has helped us to answer some really big questions and also prompted positive debate around the value of brand marketing and how to work more effectively with performance channels to deliver growth.
James Penfold (Head of Insight, Asahi)
I had the pleasure of collaborating with Corinna on developing our market mix modelling (MMM) strategy.
Our goal was not only to execute MMM but also to find a partner who could help us in-house this capability.
Corinna exceeded our expectations in every role she took on—whether as an MMM expert, project manager, coach, or team tutor.
Thanks to her expertise, we have successfully completed the initial phase, yielding actionable insights and establishing clear, repeatable processes for other brands.
Georgia Protopapa (Head of Marketing Science @ PHD)
I’ve worked with Corinna and her consultancy a few times over the last couple of years and I’m always delighted with the results. She consistently delivers to a very high standard with the right level of independence v consultation, she is adept at creating high quality models as well as pulling out insights that are meaningful to clients. During the projects she has undertaken for me she has also been highly valuable at guiding and mentoring junior analysts as well as providing oversight and direction to our analytics team. I wouldn’t hesitate to work with her again and to recommend her to anyone looking for modelling, effectiveness or analytics support!
Jekaterina Diniz (Freelance Marketing Effectiveness Analyst & Consultant)
I can’t recommend Corinna enough, it’s been real pleasure working with her on the marketing effectiveness projects. Highly experienced in Data Analytics and MMM field, she is able to produce an exceptional quality work packed with actionable insights and recommendations. I value Corinna’s ability to think outside the box and focus on finding the best positive solution. Beyond Corinna’s knowledge and expertise, she is also a great manager and a genuinely nice person to work with. I look forward to working with Corinna in the future!
James Bradshaw (Head of Data Engineering at Hearts & Science)
Corinna has run a few econometrics projects for us. She is super knowledgeable, easy to work with and always goes above and beyond what is asked of her. She built good relationships with our clients and was highly regarded across the agency during her time with us. I wouldn’t hesitate to ask Corinna if we need help in the future and hope I get the chance to work with her again at some point!
Tony Rimmer (Global Head of Analytics, Cereal Partners Worldwide)
Corinna is fantastic to work with and someone I have huge respect for. She is a consummate professional, able to manage substantial projects and effectively lead analytics teams. Clients trust her, her team trust her, and she has the expertise, integrity, and experience to ensure the work she does delivers always adds value. When we worked together she continued to learn and adapt to changes in the analytics world of measurement, data and Tech. I would often turn to her for advice and/or a fresh perspective on how best to tackle a business challenge.
Sarah Hunt (Founder Sarah Hunt Consulting)
I had the pleasure of working with Corinna for five years at OMG and during that time I saw her build and develop strong teams who flourished under her leadership, delivering excellent work for clients. Her breadth and depth of experience gained from roles client and agency side, spanning research and analytics means she understands clientsneeds and designs solutions that support both tactical and strategic decision making. She builds strong, effective relationships based on trust and always ensures that her team delivers on time to brief. I would seek Corinna’s perspective on issues and know that she would offer a well consideredperspective.
Xuan Zheng (Marketing & Brand Measurement)
Corinna is a “Swiss Army Knife” of marketing analytics and was my very favourite boss. I had the pleasure of working with her in MG OMD and benefitted immensely from her knowledge and support. She offers a rare blending of thorough analytics thinking, strategical vision and pragmatic business sense. While she is very much appreciated in the role of the client management, she also never lost sight of specific project delivery objectives. Corinna encompasses all of the characteristics that help to grow and build great client relationships: she is proactive, passionate and always positive – she would be a great partner and trusted advisor for any business which requires the help with marketing and brand analytics. I miss working with her!
Erika Gintautas (Marketing Analytics & Science @ Taxfix)
Corinna's experience helped us to find a trustable MMM within a few days. When starting to work with her we had already been trying to find a working model with Meta's Robyn MMM for half a year. Even though Corinna has not used the model before, she read and understood the framework within the short period of time and she gave us extremely valuable insights. I particularly appreciate her transparency on how she selected the models. She made sure not to deliver a black-box solution. She guided us through her thought- and solution- process. To put us as a customer into perspective - our team consists of a mathematician and a marketing analyst and I think that we had many critical questions for which Corinna always had an answer. Throughout the project we could learn from her extensive knowledge. We really enjoyed how she taught us to use statistical tests to evaluate the models. In some ways it was both a consultancy and a training on MMM. I can highly recommend working with Corinna, she brought a unique combination of statistical knowledge as well as domain knowledge into the project. Particularly when using Robyn one can get easily lost by the sheer amount of different solutions generated as outputs. She was able to interpret Robyn's results with a critical eye and to identify the best model for our business model.
Mattias Mutso (Econometrics Freelancer)
It has been an honour to work with Corinna. She possesses a broad understanding of various industries in the MMM world and is highly organised, enabling her to manage teams effectively.
Corinna is diligent, proficient, and consistently finds solutions to challenges. Her helpful and friendly nature makes her a pleasure to work with.