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Do you need someone to run projects or some guidance and consultancy support, or even if you just need an extra pair of hands, I can help
About Me
Who am I?
A wealth of experience
A wealth of experience
I am an expert in analytics (especially MMM) and highly experienced at identifying killer insights and creating strategic recommendations that answer client’s business challenges. I am also an IPA (2022) Technical Judge for the IPA Effectiveness Awards
I have a breadth and depth of experience gained from roles both client and agency side, spanning research and analytics which means I understand clients' needs, have a blend of thorough analytics thinking, strategical vision and pragmatic business sense with considerable expertise in the measurement and evaluation of media campaigns, media channel & creative effectiveness, and in-channel effectiveness.
A wealth of experience
A wealth of experience
A wealth of experience
My experience spans a multitude of brands and categories - Finance, FMCG, Telecoms, Charity, Auto and Retail, with c. 25 years experience of modelling in all shapes and sizes. I have the expertise, integrity, and experience to ensure the work I deliver always adds value whether it is running projects and creating high impact deliverables or simply an added pair of hands.
Recent experience includes Chief Client Officer / Managing Director of Independent Marketing Sciences, Head of the Annalect Marketing Science Team at Manning Gottlieb OMD, and I began my MMM journey and learnt my trade for 10 years at Ohal (now Gain Theory)